We are the most intelligent living things on this planet. From our birth to death we keep on adding many thoughts and emotions into our mind. We also carry genes from generations together with full of memories and emotions.
All our behavior depends on these embedded thoughts and emotions. The successful Marketers develop expertise on this human psychology and use it in their marketing campaigns.
So!!! Any marketer who wants to motivate their customers uses the drama and storytelling based on the following top 10 emotional human needs.
The following content is illustrated by the use of graphics. Content is also structured in a way that a customer is directly talking to the marketer.
1. “I always look for an easy way out”
Action: Persuade your customer and prove that it is very easy to do.
2. “I will be lured to buy if you can sell the dreams”
“When you sell a man a book, you don’t sell him 12 ounces of paper and ink and glue – you sell him a whole new life.” Christopher Morley quotes
Action: Learn to tell stories
3. “I will be tempted to buy if everyone is buying”
As gold prices fell by 12% over the past week, consumers flocked to jewellery stores, driving a three-fold increase in demand for the yellow metal. -The times of India
4. “I perceive more value if it is limited”
“When things are difficult to get, they are usually more valuable and when things become less available, we lose the chances to acquire those things.”
Action: Employ the scarcity principle your sales will shoot up
5. “I love controversy”
“Controversy kindles the interest in man. When a person is in the eye of controversy, it means he is already popular.” William Hazlitt
6. “My appetite for sex is insatiable”
“Sex in advertising builds on the premise that people are curious about sexuality and that experience in marketing has been that sexuality sells products.”
Action: Sex sells. Use sexual imagery to draw people interest to sell products.
7. “I desperately crave for status and recognition”
“There are two things people want more than sex and money… recognition and praise.” Mary Kay Ash
Action: Praise and give recognition to your customers they will reciprocate abundantly.
8. “I invariably seduced by the stories”
“You know, we love stories and we love narrative; we love to get lost in an author’s world.” Jeff Bezos
9. “I have a longing for validation and I can’t get rid of it.”
“I think I started out because I was desperate for approval and acceptance and praise. Some actors never break away from that. They’re after that validation their whole life.” Judge Reinhold
10. “I have insatiable desire for entertainment”
“Exactly when people are in turmoil is the time that the entertainment business has always been at its best. Because people don’t want to be reminded every day that they’re not having a great time of life.” Lionel Richie
Action: Give your customers infortainment.
The above content is culled out from my latest e-book “PubliciTY TraffiC Copy FormuLA” “That commands viral traffic and targeted leads in any Niche. “
In this e-book 20 well thought out formulas are given based on human psychology and behaviors and by using them you can get viral traffic immediately.
Publicity traffic copy writing skill is the future of internet marketing and mastering this unique skill is a must for all the marketers to be really successful.